Why It Matters
Nudge shows how small shifts in choice architecture help people make better decisions without forcing them.
It’s about designing environments that account for bias rather than fighting against it.
Key Ideas
- Choice Architecture → the way options are presented changes outcomes.
- Defaults Rule → people stick with default options.
- Libertarian Paternalism → preserve freedom, shape behavior gently.
My Take
This book connects directly to Microchallenges: don’t rely on willpower, build nudges.
It validates the strategy of working with wiring, not against it.