Insights & Articles

Short reads that explain how your inner caveman wiring shows up in everyday life — and what to do about it.

All Eyes on Me?

That creeping sense that all eyes are on you is called the Spotlight Effect — a mental trap wired deep into our brains.

We’ve Never Been More Connected – Yet Why Are We Lonelier Than Ever?

Social media, video calls, and endless chats promise connection, yet millions report feeling lonelier than ever. The reason lies in our wiring: our brains evolved for face-to-face tribes of about 150, not thousands of shallow links online.

Still Running on Caveman Code

Our bodies and minds were shaped for survival in tribes, scarcity, and danger — yet we now live in cities, comfort, and constant digital noise. This gap between ancient instincts and modern life is what I call running on caveman code.

From Campfires to Conference Rooms: The Mismatch in Team-Building

From marshmallow towers to trust falls, many team-building exercises feel awkward rather than authentic. The reason lies in evolutionary mismatch—our brains didn’t evolve for manufactured cooperation.

The Ancient Instinct That Keeps You Off the Treadmill

Exercise is good for you — you know that. Yet your brain resists it. The reason isn’t laziness but ancient wiring: instincts built for survival, not treadmills. The key isn’t to fight them, but to design movement that works with your nature.

Why Stress Sends You to Sugar and Snacks

Deadlines pile up, stress spikes, and suddenly you’re reaching for ice cream or chips. It’s not weakness—it’s ancient wiring. The same survival instincts that once pushed us to seek energy-dense foods now collide with a modern world of endless supply.

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