You know what to do.
So why aren’t you doing it?
You’ve read the books. Built the routines. Made the lists. You believe in self-improvement — but taking action still feels harder than it should.
It’s not laziness. It’s not willpower. It’s your inner caveman — the ancient wiring behind modern procrastination.
When Knowing Isn’t Enough
“Maybe it’s not about discipline.
Maybe it’s the belief that if we know better, we’ll do better.
That awareness is enough. That planning is action.”
But has it ever really worked that way?
We evolved in a world where knowing meant doing. You saw a threat, you ran. The gap between thought and action? Nonexistent.
But this world isn’t that world. The threats are vague. The rewards are delayed. And your wiring? Still ancient.
So even when you know better… you scroll, you stall, you spiral.
Why change feels so hard —
even when you know what to do
Most advice on change assumes we’re rational, consistent, and linear.If we understand the “why,” the “how” should follow. That motivation will show up when we need it. That discipline is just a matter of deciding.
But that’s not how people actually work.Knowing isn’t the same as doingAwareness lives in one part of the brain. Action is driven by another — the part that responds to emotion, reward, and tribal signals. And it moves first.
That’s the caveman in action.He doesn’t care about your plans — only what feels safe, familiar, and rewarding right now.That’s why you slip — not because you’re lazy, but because your system is still playing by caveman rules.
Real, sustained change doesn’t come from insight alone.It comes from alignment — of identity, awareness, environment, and rhythm.So the part of you that knows better is finally in sync with the part of you that acts.
Modern world, ancient brain.
That’s the tension.
That’s why I built The Modern Caveman.
Not because I needed another project.
But because I was done watching smart, self-aware people — including myself — loop through the same cycles.
We’d read the books. Watched the TED talks. Saved the motivational quotes.
We’d tried the new planner, the habit app, the perfect morning routine.
We’d had the “aha!” moments. The clarity. The conviction.
And still — the days stayed the same.
Not falling apart. But not moving forward either.
Just circling.
I lived it too.
The insights would land, loud and clear — and yet I’d fall right back into old loops.
Not because I didn’t care. Not because I didn’t try.
But because I kept trying to build a new life…
on top of a caveman’s brain.
The Modern Caveman exists to close the gap —
between what you know and what you actually do.
Meet Your Transformation Partner
While the world chases AI, pause and consider OI — Original Intelligence.
Not the artificial kind we’re racing to build — but the ancient kind we’ve carried for millions of years. Because that’s the one still running the show.
👋 Hi, I’m Amit.
For 20+ years, I built software, led tech teams, and shipped products designed to make life easier.
On paper, I’d checked every box:
- Engineering from NIT Warangal
- MBA from IIM Calcutta
- Senior leadership roles in high-growth tech
- A career built on logic, speed, and scale
But something didn’t add up.
I was trained to solve problems with logic. Yet everywhere I looked — people, myself included — acted against their own goals.
Teams agreed to change… and fell back into old habits. Friends committed to health, focus, or balance… and still repeated the same loops.
We’re not lazy. Not ignorant. Not unwilling. So why do we resist the very things we say we want?
That question pulled me into a rabbit hole — through psychology, neuroscience, and evolutionary biology. What I found rewired my understanding of human behavior:
Our brains were designed for survival, not success.
What kept us alive in the savanna now sabotages us in the boardroom.
Our “flaws”? They’re features — brilliantly tuned for a world that no longer exists.
I couldn’t unsee it. So I stepped away from the corporate ladder.
Because the real work wasn’t building better tools — it was helping people master the one they already have: their brain. Not by fighting its wiring — but by finally understanding it.
Today, I decode the gap between logic and behavior through The Modern Caveman — a practical, insight-driven framework to:
- Pause the autopilot
- Spot your ingrained patterns
- Work with your ancient wiring — not against it
My mission?
To help 100,000 people upgrade their relationship with their own brain — not by “fixing” themselves, but by aligning with their design.
What You’ll Experience
This isn’t just another insight or self-help idea.
It’s a structure, support, and sustainable shift — grounded in how humans *actually* work.
You won’t need more motivation.
You’ll build systems that work even on your worst days.
Here’s what’s inside The Modern Caveman ↓
Week 1: Live Session 1 (90 mins)
- –Understand why traditional approaches don’t stick — and why that’s not your fault
- –Meet your ‘inner caveman’ and identify your go-to patterns under stress
- –Reflect on how your body and mind react in ways that made sense in the past, but trip you up now
- –Begin mapping the friction between how you want to show up and how you actually do
🛠️ Tools & Support
- “Spot Your Caveman” worksheet
- Physical + mental behavior scans
- Daily nudges begin after the session
Your Caveman Crew, Forever.
This isn’t just a 4-week sprint.
The circle, the nudges, the support —
they’re with you, every step of the way.
💬 Caveman Circle
Ongoing support, shared momentum, and honest check-ins.
🧭 1:1 Guidance
Optional private sessions if you need deeper help.
📬 Nudges
Gentle reminders to help your new rhythm stick.
Because real change takes time — the support stays as long as you need it.
Reshape your habits, decisions,
choices, and daily environment
This isn’t theory — it’s hands-on work with the things that silently shape your day.
Design Your Surroundings
Because your environment makes more decisions than you realize. You’ll learn how to shape it to support default follow-through, not constant effort.
Respond to Social Triggers
Understand how comparison, rejection, and approval-seeking shape your behavior — and how to reclaim control in social loops.
Decide Under Pressure
Learn how to make decisions when tired, distracted, or overwhelmed — by working with your wiring, not against it.
Shape Your Daily Rhythm
Build days where the behavior you want happens by default. No more force. Just fit.
What Will You Walk Away With?
You won’t just leave with insight — you’ll leave with a design your caveman doesn’t resist. Discipline sticks because it finally fits your wiring.
This is how real change happens:
Not by overpowering your caveman — but by working with him.
You won’t just finish this program knowing what to do.
You’ll finally have a way to keep doing it, even on your off days.
A Clearer Lens on Your Caveman
You’ll stop blaming yourself for inconsistency — and start seeing your behavior through a new lens: a brain wired for short-term safety, reacting to comfort, status, or approval. That single shift in perspective can change how you plan, respond, and bounce back.
Pattern Recognition (Without the Guilt)
You’ll learn to name what’s hijacking your day — and why. No more vague self-awareness. You’ll understand the instinct behind the action — and how to gently reroute it.
Environment That Nudges, Not Fights
Your caveman resists anything that feels risky or unfamiliar. So instead of forcing habits, you’ll make tiny environmental shifts — to your phone, your desk, your morning flow — that nudge the behavior you want. Less fight, more follow-through.
Your Personal IKEA Loop
You’ll build your own IKEA loop — a simple tool that helps you realign when life gets messy. It’s not a plan to follow. It’s a rhythm you’ll create. And when things slip (because they will), you’ll have a way to reset — without starting over.
What’s the Price of Staying Stuck?
You’ve bought the books. Tried the planners. Followed the advice.
You’re not short on insight — you’re short on traction.
The Modern Caveman isn’t another information dump. It’s a system — built for your wiring, guided with care.
🟢 Your Investment:₹21,000
Four weeks of structure, live sessions, nudges, tools, and a science-backed framework you’ll use for life.
You’re not just buying a course. You’re reclaiming traction — in your routines, your energy, and your sense of control.
You’re trading guilt and guesswork for a system that finally fits. People like you — thoughtful, intentional, done with repeating the same patterns — are already shifting.
Show up for the first session.
If it doesn’t land — if it doesn’t feel like this is what’s been missing — email me within 48 hours.
I’ll refund you fully, no questions asked.
Because I’d rather you walk away with clarity than stay stuck in circles.
Staying stuck has a price.
Momentum does too — but it’s one you can afford.
Frequently Asked Questions
This Is For You If…
- •You’ve done the books, podcasts, planners — and still feel stuck
- •You’re not chasing hacks — just something that actually works
- •You start strong, but keeping it up feels impossible
- •You care more about momentum than motivation
- •You know the gap isn’t knowledge — it’s follow-through
- •You’re ready to stop fighting your inner caveman — and start working with him
This Probably Isn’t For You If…
- •You’ve made peace with the distractions — even if they’re quietly draining you
- •You’re not ready to question the habits you’ve stopped noticing
- •You think your inner caveman just needs to ‘try harder’
- •You think motivation is the answer
- •You want quick hacks, not honest habits
- •You expect change without reflection (or a little discomfort)
- •You reject the science of human evolution
This isn’t a motivational bonfire.
It’s a blueprint for slow, steady, real change —
even if your caveman throws a tantrum at first.
By now, you already know the problem isn’t a lack of insight. It’s the absence of a system that works with you — not against you.
The Modern Caveman is that system.
Let’s make this the last time you start over.