Why Do Brainstorming Sessions Often Result in Groupthink?

Brainstorming sessions are supposed to spark creativity, generate diverse ideas, and encourage bold thinking. Yet more often than not, they produce conformity: individuals aligning with the dominant view rather than contributing their own perspective. The pool of ideas shrinks instead of expands.

Why does this happen? The answer lies less in brainstorming technique and more in our wiring. Human instincts, shaped over thousands of years in small, tightly knit groups, clash with the demands of modern collaboration. What once ensured cohesion and survival now curtails creativity.

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